Marketing in Australia, 7 huge mistakes businesses are making | The

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When it comes to Marketing in Australia,?many small business owner seem to be really struggling to come to grips with the changes that are happening.

In the not to distant past all you had to do was run a?Yellow-pages?ad and a couple of promotions in the local?newspaper. And through the doors the hordes came.

The game has completely changed with the invention of so?called?smart phones, and iPads. These devices have caused the way we consume our media to change rapidly.

Last week there was even the story of the Smart Phone App Amazon has helped develop?where?people can now come into your store scan a bar code on your?products, and it will tell?them?if?they?can buy it cheaper somewhere near your shop, or online!

So many business owners rightly think that they need to get on to this social media band wagon ASAP. And rightly so. I mean if ?Marketing in Australia is changing as quickly as you are saying Beanie, then this is where ?they need to be right?

Yep absolutely spot on. They?all need to be on social sites like Facebook to compete. But herein lies a big?problem?

They go and sign up for a Facebook Business Page account, it?s free so how hard can it be to use right? Just take my offline marketing (which isn?t working) and slap it on Facebook and Bob is your Uncle right!

Wrong

In fact I wrote another post about this very subject the other day. It was?called?wait for it?

Facebook won?t?fix?your crap marketing.

I won?t go right ?into it here?but the gist of the story is?

If your marketing won?t work offline, there is no way in hell it?will?work on Facebook.

So what can you do? Quite a bit actually, in fact I am going to give you seven mistakes you can stop making today! Do these immediately, and you will stand out online like the?proverb-able?dogs! Ready? Here we go.

?

1. Because?the platform they set up on is free, they think it needs no budget to maintain it! Fatal mistake, the platform may be free, but the marketing isn?t.
2. They don?t know who they are selling to. If you want to sell on social sites you have to be specific. You must know exactly who your ideal customer is so that you can share the kind of information with them that they want to hear about, and you can?create?offers they are going to want to buy.
3. They don?t have a reason to make offers. Pete Godfrey said this?on Facebook not long back, ?If you want to make more money, you have to make more offers more often? So?you?need to create yourself a yearly marketing calander that will allow you to make offers without looking like rug?salesman.
4. Their Facebook page looks like a sandwich board. In other words they just post their specials on there. They don?t use the platform as a tool to educate their market,?and?warm them up to buy.?Sandwich?boards do not cut it on Facebook or any?other?social sites.
5. They neglect email marketing. Facebook is great but guess what? They own your business page, you don?t. You are?just?renting?space off of them that they can take away. Any successful social marketing?strategy?must include email marketing.
6. They don?t create any of their own content. To stand out online you must be seen as an expert. This is done by creting content like, blog posts, audio and video. Those smart phones we were?talking?about?before?have all of the tools that you need to do this.
7. They don?t leverage live streaming or webinars. These are not hard to run and are so?powerful?becuase you are not selling one on one?anymore, but one to many.

There you go, that is more than enough to get you started straight away. Do these things and you will stand out and be one of the few?business?that will thrive in the future.

Marketing in Australia isn?t about working harder, but working smarter! Got a smarter idea that you would like to share? Please feel free to post it into the comments below.

Cheers Beanie,?the?Social Tradie

Tagged as: Marketing in Australia

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